A T-shirt she wore defending the importance of getting the COVID-19 vaccine did not protect Karla Fales from negative comments coming from people she didn’t know.
Fales, Chief Executive Officer of CareWell Services Southwest, was among a group of volunteer COVID Vaccine Ambassadors who agreed to wear purple T-shirts emblazoned with the words “Don’t Hesitate Vaccinate” #AllInCalhoun” as part of a low-key, no-pressure approach to spread the word, not the virus. Some of the more than 50 ambassadors were asked to participate because they are recognized leaders in the community who have established levels of trust and credibility with residents.
Fales would discover that her designation as a “trust agent” would not resonate with everyone she encountered while wearing that T-shirt.
This article originally ran in Second Wave Media. Click here to read more.