Calhoun County residents who aren’t listening to the science or the experts about the benefits of the COVID-19 vaccine may listen to people who aren’t scientists or experts who have been vaccinated.

This is what architects of the County’s Vaccine Ambassadors program are hoping for.

These ambassadors are community members, some of whom hold leadership positions in their churches or community organizations. They are recognizable by the purple T-shirts they wear emblazoned with the words “Don’t Hesitate Vaccinate” #AllInCalhoun.”

While there are plenty of physicians and health experts who discuss the benefits of the vaccine on television and other information platforms, their messaging isn’t finding a receptive audience within Communities of Color, says Angela Stewart, Director of the Population Health Alliance of Calhoun County. This is how conversations began about the Vaccine Ambassadors initiative, she says.

This article originally ran in Secondwave Media. Click here to read more.